Committed consumers

Regularly published studies and surveys on consumer expectations in terms of more environmentally friendly products highlight a basic trend in favor of the environment, with increasingly aware consumers ready to express themselves and change their behavior in favor of sustainable development.

This new consumption pattern is accompanied by an increasing demand made of companies to justify and verify the allegations concerning products positioned as more environmentally friendly.
Consumers are looking for comprehensible “references” to help them identify environmentally friendly products, notably at the point of purchase.